Eurand to Be Issued US Patent for Amrix(r).
Eurand has out-licensed North American marketing rights to Cephalon, while it retains ex-North American marketing rights. According to IMS, Cyclobenzaprine HCl is the most widely prescribed muscle relaxant in the U.S., representing 37 percent of the 45 million prescriptions written for muscle relaxants in 2006.

About Eurand

Eurand is a specialty pharmaceutical company that develops, manufactures and commercializes enhanced pharmaceutical and biopharmaceutical products based on its proprietary drug formulation technologies. Eurand has had four partnered products approved by the FDA since 2001 and has a pipeline of product candidates in development for itself and its collaboration partners. Eurand has completed two phase III clinical trials on its lead product candidate, Zentase, intended for the treatment of Exocrine Pancreatic Insufficiency and has submitted an NDA for this product.

Intera shows off Bluetooth marketing with Hard Rock Cafe SF.
Proximity marketing is the next way that advertisers will get you. If you”re walking at the Pier 39 tourist attraction in San Francisco, you may feel a beep on your cell phone. That”s Intera Group”s proximity marketing, sending you a message to redeem a coupon at the nearby Hard Rock Cafe and store.

Over the past seven months, Intera and the pier”s Hard Rock Cafe have sent 100,000 messages to consumers walking by with their cell phones in the ‘discoverable’ Bluetooth mode. The Hard Rock sends promotions that are immediately redeemable at the restaurant or store. Bob Boemer, head of sales and marketing for the local Hard Rock, said in a statement that the results have been outstanding.

Pleasanton, Calif.-based Intera Group is a 20-year-old company that operates several thousand pay phones around the country.

Disney appoints Haygarth.
Haygarth was today unveiled as the new retained Customer Marketing agency for Walt Disney Studios Home Entertainment UK & Ireland.

The appointment was made following a six month competitive review of the customer marketing agency contract.

Haygarth will begin representing WDSHE UK & Ireland from May 1st 2008.Philippe Roucoule, Executive Director for Sales and Customer Marketing will oversee the integration of Haygarth services to support the in-house Customer Marketing team headed up by Steve Holloway. Says Roucoule, ‘We are thrilled to appoint Haygarth as WDSHE”s Customer Marketing agency.

The DVD market is very fast, varied and constantly changing - we need an agency that can play to the strengths of all our customers, be they a specialist, an etailer, a generalist, a grocer or a wholesaler. Haygarth has the creativity, depth and breadth of expertise we are looking for to help deliver the high standard of support we want to offer to our customers. We look forward to developing an even more successful partnership between Haygarth, WDSHE and our customers, to ensure our titles are front of mind for the consumers.’

The six strong Customer Marketing team in WDSHE is responsible for the planning and implementation of innovative marketing activity within the retail environment on behalf of WDSHE new releases and catalogue titles.

Delhi High Court asks Petroleum Ministry, IOC to submit status report on LPG black marketing.
New Delhi, Mar 24 : The Delhi High Court today ordered the Petroleum Ministry and Indian Oil Corporation (IOC) to submit status report on a petition alleging that the oil majors have failed to take action against black marketing of LPG cylinders.

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World cup marketing clock is ticking.
Two years before the kick off of our games and the only noticeable marketing thing we”ve seen is a giant blue portable toilet with a digital count down clock on it, sponsored by one of the big banks at the airports. Clearly there”s still loads of time to consider and produce a collection of marketing elements which will well be better than the ones that they had in Germany, but hopefully somebody is hard at work on these already

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Government launches drinking advice campaign.
The Government will announce a marketing campaign to educate parents on when to introduce children to alcohol as it aims to cut down drinking among children. The plans will be unveiled today (June 2).

The strategy forms part of the Youth Alcohol Action Plan, launched by Secretary of State for the Department for Children, Schools and Families (DCSF), Ed Balls (MW May 22). The plan will look at the role that alcohol brands play in influencing children and what the Government can do to address binge drinking by young people, and will also involve the Home Office and the Department of Health.

The new marketing campaign will fall under the umbrella of the DoH”s ‘Know your limits’ ad, the first phase of which was launched last month.

The Youth Action Plan will announce that the chief medical officer will consult health professionals to come up with ’suitable’ advise for parents on when to introduce alcohol to children or whether it is best to delay the introduction of alcohol for as long as possible.

Blink: The Power of Thinking Without Thinking.

price: $10.87 (new), $3.39 (used)

eBay Auction Marketing Made Easy.

eBay holds the status of being one of the most popular of websites in the world today. Falling in line with Google, whose name has become congruent with that of searching for something online, eBay has now somewhat become associated with selling stuff, a loose term used by many all over the world. As a marketplace, eBay is the world”s premiere online shopping and auctioning site, perfectly encompassing a global scale of buyers and sellers, all accessible within the confines of one”s home, made possible with internet technology. eBay Auction Marketing stands to be the most ideal complements in enhancing one”s eBay Auction stores.

Most eBay stores come with support, in the form of eBay tools, which aid in the formation and implementation of eBay Auction Marketing Strategies. To further make one”s eBay Auction Marketing strategy building faster and easier, there are two books which stand as great resources for eBay Auction Marketing Strategies: The 7 Essential Steps to Successful eBay Marketing and The eBay Price Guide: What Sells for What (in Every Category). These two books are known to greatly complement an eBay Marketing Strategy formation, with no problems at all, bringing one”s eBay Auction Store to the highest heights it could get to.

The 7 Essential Steps to Successful eBay Marketing
By Phil Dunn, Janelle Elms and Amy Balsbaugh

With The 7 Essential Steps to Successful eBay Marketing, readers are shown how they could actually make eBay listings which actually stand out, how they could inspire potential buyer confidence, how they should ideally close a sale, and, more importantly, how to establish a lasting relationship between seller and purchaser, keeping avenues open for future sale opportunities.

With the millions of registered eBay users, enacting an eBay Auction Marketing strategy could be a good idea, keeping one”s eBay store up and running, actively selling merchandise on a regular basis. With The 7 Essential Steps to Successful eBay Marketing, readers are shown how they could form and map out the perfect eBay Auction Marketing strategy, with the least amount of headache, making the whole act of building up an eBay Auction Marketing strategy one that is easy.

The eBay Pricing Guide: What Sells for What (in Every Category)
By Julia Wilkinson

The eBay Pricing Guide is a great tool to have when one is off in forming his/her eBay Auction Marketing strategy, giving readers a vantage point on which to base their eBay prices.

With these two books, eBay Auction Marketing is made very very easy.

Using Videos in Viral Marketing.

More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users” attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.

Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.

Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.

Whatever you come up with, don”t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?

Also, if you”ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It”s cheaper and, if you”re not hosting it, it”s more viral, too.

Furman Signs SWAVE Marketing as Manufacturer”s Representative for.
Under the representative agreement, SWAVE Marketing will help establish distribution and manage sustained sales growth for Furman”s Pro A/V and Click for the lowest price on dmnobieblankhome theater”);’ onMouseOut=’setTimeout(”hideLayer()”,500);’ class=hotlink2>home theater lines of power management solutions.

In a short amount of time, SWAVE Marketing has built a reputation for quality international representation servicing leading audio, video, lighting, and electronics manufacturers in the Asia-Pacific market. Extensive sales, distribution, marketing, product development, engineering, and management experience enables the company to provide outstanding customer service, training, and support to Furman”s growing client base.

‘We”re proud that Furman has selected SWAVE Marketing to represent its products in the Asia-Pacific region,’ stated Kris Jackson, president of SWAVE Marketing.