On this website we'll be discussing business and marketing from different angels. Keep a lookout for news, articles, videos and more which we'll update several times a week.
Barclaycard marketing chief promoted.
Barclays has promoted Barclaycard chief marketing officer Elizabeth Chambers to oversee the UK retail bank marketing. Her new role as chief marketing officer for Barclays Global Retail and Commercial Banking follows a series of changes at the bank.
It also follows changes at Barclays” marketing teams following the departure of group brand and UK banking marketing director Jim Hytner last year (MW August 16).
The bank scrapped the group role, devolving marketing responsibility to a number of directors, including Dave Jeppeson to UK retail marketing director and Richard French as commercial marketing director (MW December 2007).
However, Chambers is expected to oversee both roles and will report directly to Barclays Global Retail and Commercial Banking executive committee headed by Frits Seegers, with a marketing budget of 350m.
Sales and Marketing Effectiveness in Pharmaceutical Companies Increases Brand Performance.
CHAPEL HILL, N.C. (Map) - CHAPEL HILL, N.C., March 25 /PRNewswire/ — Successful brand leaders know that it takes planning and efficiency to deliver crucial and effective strategies to optimize a product”s lifecycle.
The combination of Sales Force Effectiveness, Marketing Promotion in segmented sectors, and Clinical and Scientific Excellence has proven to be a determining driving force in a brand”s success and describes exactly which costs need to be incurred in order to outplay competitors, according to primary research conducted by Best Practices, LLC”s Business Excellence Board (BEB).
Download a complimentary sample of this research, ‘Enhancing Brand Performance through Sales & Marketing Excellence,’ at www3.best-in-class.com/br119.htm.
The analysis identifies to understand the major drivers of brand success in a competitive market.
Nu Skin Enterprises Announces New Chief Marketing Officer.
A veteran of the direct selling industry, Pahwa offers 25 years of strategic leadership experience in global marketing.
‘Ashok brings a wealth of direct selling, consumer and online marketing expertise to Nu Skin Enterprises,’ said Truman Hunt, president and chief executive officer. ‘His formidable management skills and experience will help us as we seek to refine our product offerings and better articulate and elevate our global brand strategy. We are delighted to have Ashok join our team.’
Pahwa comes to Nu Skin with significant experience in consumer products and direct sales. He served as vice president of new business development at Avon Products. Among other responsibilities, he was responsible for Avon”s wellness business and successfully led the growth of the Avon.com consumer business into the largest online beauty site in the U.S.
Accelerated Marketing Partners Announces Real Estate Auction for Single-Family Homes and Townhomes in Historic ….
Accelerated Marketing Partners will conduct a real estate auction for single-family homes and townhomes on Sun., April 13 for Forest Park, a new development located in historic downtown Gilroy. Minimum selling prices for the 28 three-, four- and five-bedroom homes available at the auction will start at $335,000.
PJ Jacobsen Signs With Wasserman Media Group.
PJ”s passionate personality, along with his drive and dedication to succeed, provide a countless number of potential sponsorship and marketing opportunities. ‘I am very excited to have PJ on board’ commented WMG”s Senior VP of Motorsports Bob Moore adding: ‘PJ really stands in a unique position given his young age and incredible talent. He has tremendous marketing potential that has been yet to be explored. We”re really looking forward to tapping into this potential and working together to fulfill his goals.’ For additional information about PJ Jacobsen, contact Bob Moore at WMG Management. bmoore@wmgllc.com About Wasserman Media Group: Wasserman Media Group (WMG) is a worldwide leader in sports management, marketing and content. WMG is also the holding company for the Los Angeles Avengers of the Arena Football League.
Can”t hold fuel prices any more.
Prime Minister Manmohan Singh on Monday sought a political consensus to raise fuel prices amid mounting pressure from cash-strapped oil marketing companies and growing concerns over soaring inflation.
Singh said it was no longer possible to insulate consumers at home from the sharp spike in global crude prices as there are limits to what the government and state-owned oil firms could give in subsidies.
‘Up to a point we can and we have indeed insulated poorer sections of our society,’ the prime minister told a meeting of business leaders in New Delhi.
Petrol and diesel prices were last increased in February this year by Rs 2 and Re 1 a litre respectively, but kerosene - the preferred cooking fuel of lower income groups - has remained unchanged for many years.
CMO Council study finds companies lag in aligning marketing and sales.
The majority of marketers lag in their ability to closely align sales and marketing, according to a new study by the Chief Marketing Officer Council.
According to an online survey of 506 sales and marketing professionals, 55% of respondents said their companies have not yet implemented formal programs, systems or processes for unifying sales and marketing functions.
Fewer than 20% of respondents said their sales and marketing organizations are extremely collaborative, while more than half said the two groups had intermittent relations and interactions.
Also, about half of respondents said they had trouble finding customer account data, did not have enough information or had none at all.
The survey was conducted by the CMO Council and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE).
Name Dropper.
Stuart Whitney of Alain Pinel Realtors has received Realtor.com“s Online Marketing Award for Excellence, an award based on how homes and listings are being marketed online and through the Realtor.com Web site.
Whitney has been selling real estate on the Peninsula for four years, and has been with Alain Pinel Realtors for two years. He previously worked in distribution channel marketing and Internet marketing positions in several Silicon Valley companies. To contact him, calll 239-1135 or e-mail swhitney@apr.com.
Cypress Cabinets in Sand City has received the Diamond Certified award from the American Ratings Corp., an independently rated certification which recognizes outstanding customer service based on surveys of past customers.
Owen Wilson”s problems made for headache marketing “Drillbit Taylor’.
The show business adage that ‘there”s no such thing as bad publicity’ is probably true about 99 percent of the time. But as the media ” and its consumers ” grow obsessively focused on the personal struggles of Hollywood stars, there are rare instances when even a little free exposure can be problematic.
On Friday, Paramount Pictures released ‘Drillbit Taylor,’ a new comedy starring Owen Wilson as a bodyguard hired by several high school students looking for bully protection.
The film has been accompanied by most of the marketing efforts typically associated with a national theatrical release ” including television promotions and coming attractions previews ” but you can look far and wide and not find Wilson conducting the kind of interviews that stars of his caliber usually do when they have a big movie to promote.
June 13th, 2008 by 
Business Marketing
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