Polar switches its focus from Moscow to Ukraine.
The London Stock Exchange has stepped up marketing efforts in Ukraine, where 80 companies have announced flotation plans, after two-thirds of initial public offerings from Russia and the former Soviet states took place on the UK exchange or its junior Alternative Investment Market last year. .

Cunard launches ad campaign.
Cunard Line is set to launch a multimedia marketing campaign aimed at raising awareness for the company”s flagship Queen Mary 2 and its transatlantic crossings.

Radio activity will run alongside a national press campaign in the weekend supplements.

The ocean liner has signed …

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mobileYouth - youth, mobile, media, lifestyle and marketing.
The fitness landscape that determines success in marketing to young consumers is changing. 10 years ago, the TV provided the de facto advertising channel to win the hearts and minds of this often difficult to reach demographic. Since 2007 alone, the rise of social networking, flat rate data plans both on mobile and internet as well as a widespread growth in niche media content means that marketers are now increasingly challenged when it comes to both communicating with and understanding youth.

But fear not, because we bring you insight from two of the youth marketing industry”s key commentators to shed some light on what”s hot in 2008 when it comes to trends in youth marketing.

Graham Brown author of mobileYouth and Luke Mitchell from Reach Students bring you the 7 key youth marketing trends to look out for in 2008.

Great Wolf Lodge opening “busy”.
Great Wolf Lodge opened its doors in Grand Mound last week to more guests than its management initially expected, said John Poole, director of sales and marketing for the family resort.

‘It”s been a lot busier than we expected,’ Poole said. ‘We”re just thrilled. Call volume is high. It”s pretty amazing in terms of the activity in the water park.’ The 39-acre resort cost more than $100 million to build. Features include 398 guest rooms and a 60,000-square-foot indoor waterpark made possible by 340,000 gallons of heated water. Though Poole wouldn”t share how many rooms were booked in the resort”s first week of business, he did say the resort”s popularity is expected to continue through the summer season. ‘It”s exceeded our expectations,’ Poole said. ‘We”re hoping the trend continues.’

Posted in BE Daily, Thurston County, Tourism, Retail and Hospitality by Hilary Reeves | Email Hilary

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What Is Direct Marketing.

Many companies use direct marketing to bring in business. It is the fastest way to get more people involved in your business whether you sell goods or services. You can benefit from direct marketing. There are different ways to use direct marketing and you have seen them, but may not realize it. If you don”t know what direct marketing is then it would be hard to come up with an efficient way to market your business and marketing is the key to the success of your business.

What is direct marketing? Direct marketing is when you plan to record, analyze, and track your responses and transactions from business to business or business to consumer. The purpose is to develop and prolong a customer relationship. If you are loyal to your customers then they will be loyal to you and continue to use your products or services.

Direct marketing is a way to connect with consumers on a personal level. You use addressable means to meet your needs in marketing your business and their needs for the certain product or service. You can do this by using mail or email to get through to the customer. It”s not connected with a third party medium. It is your own personal connection and this can go a long way with your customers.

Direct marketing is the best way to build your business up, whether you are just starting up or have been around for a long time. Using the many ways of getting word out about your product or services can help your business take off.

Gumiyo Names AutoUplinkUSA as Preferred Service Provider for Mobile Marketing Services.
Gumiyo, the automotive retail industry”s leading mobile marketing company, today announced it has named AutoUplinkUSA as a preferred service provider of GumiyoPRO Elite, an all inclusive advanced mobile advertising platform. AutoUplinkUSA will provide personalized, on-lot services to help dealers launch SMS text messaging campaigns using the new mobile marketing solution, which literally brings a dealer”s inventory and showroom right into the hands of qualified and interested buyers.

Woodland Hills, CA (PRWEB) March 25, 2008 — Gumiyo, the automotive retail industry”s leading mobile marketing company, today announced it has named AutoUplinkUSA as a preferred service provider of GumiyoPRO Elite, an all inclusive advanced mobile advertising platform. AutoUplinkUSA will provide personalized, on-lot services to help dealers launch SMS text messaging campaigns using the new mobile marketing solution, which literally brings a dealer”s inventory and showroom right into the hands of qualified and interested buyers.

Using Forums in Viral Marketing.

Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect.

Forums aren”t marketplaces but when used as such, the marketers” actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can ban them from the site with the click of their mouse.

In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. Of course, it also means abiding by and all rules that exist. By doing this, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.

This type of marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. One forum grants .sig files only after a member has created one hundred valid posts and another has disallowed ads in sig files altogether.

Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic. It is not there to advertise products and services. By focusing on the topic and posting questions and answers, a marketer”s reputation will grow and this creates the potential for sales naturally.

The Many Facets of Viral Marketing.

In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.

2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.

3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.

4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can”t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.

5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.

7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.

Delhi High Court asks Petroleum Ministry, IOC to submit status report on LPG black marketing.
New Delhi, Mar 24 : The Delhi High Court today ordered the Petroleum Ministry and Indian Oil Corporation (IOC) to submit status report on a petition alleging that the oil majors have failed to take action against black marketing of LPG cylinders.

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Epsilon names new senior vice president of marketing operations.
Consultant Julia Wasson has been named senior vice president of marketing operations at marketing services company Epsilon. In her new role, she?ll oversee company-wide strategic branding, collateral development, lead generation and events, as well as the corporate web site.

Previously, Wasson has worked for Epsilon on a consulting basis; other clients included K-12 Learning Services and BMC Software. Before launching her consulting career, Wasson worked in marketing and grants management for Wright Group/McGraw Hill Publishing. She also served as senior editor at Buckle Down Publishing, a vendor of state-specific, test-preparation services and publications.

?Julia is a tremendously talented marketer who brings a unique combination of vision and creativity to Epsilon during a period of exciting transformation and growth for our company,? says Steve Cone, chief marketing officer, to whom Wasson will report.